rent instead of buy
if you buy it you own it, but do you really want to own a pile of metal that will be obsolete soon; what if you could get the complete computer experience for a fraction of the cost of a computer and the daily professional maintenance thrown in - not to mention that there is nothing to upgrade, if you want more computer you just make one phone call and voila more memory, more processors, more disk appears for you.
everything is included
The included terminal device is the size of a book and connects to your monitor or TV. It comes complete with wireless keyboard and mouse, all the cables you need and a small 5 Watt power adapter.
everything is included
The Operating System (Windows or Linux) that you connect to is included in the price, the Office applications, the web browser and countless other applications all included with the service. If you had to buy this much software and install it yourself it would double the price of your computer. Finally if you want to use a specialty software you can rent that too, for pennies compared to buying the software.
everything is included
The Support service is included. There is nothing to maintain or update, someone else takes care of backups, updates, security, running computers, connectivity. And when you call for support you can actually get help with applications or what you are trying to do not plugging wire X into connectory Y.